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FashionTribes: Advice on Originals from an Original

Just before the holidays, New York Times fashion critic Cathy Horyn took the fashion industry to task for being "two clicks behind" the digital revolution, at least when it comes to marketing. 

The addictive, interactive online magazine FashionTribes, however, is at least two clicks ahead.  And when the originator of this original site, EIC/Publisher Lesley Scott, gives advice on avoiding cheesy knockoffs and choosing affordable originals instead, it's more than worth a click.

One further thought.  In the ongoing battle against counterfeits, which is the doomsday weapon:  (1) an army of pinstriped intellectual property lawyers filing briefs, or (2) a select company of disgusted fashion editors armed with fiery words of scorn for the pretenders?  In other words, legal threats or social pressure?

Comments

I must say, I'm quite enamored with the idea of the opprobrium of fashionista/editor-types functioning as a "doomsday weapon" against the legions of counterfeit buyers.

http://fashiontribes.typepad.com/main/2006/01/counterfeit_chi.html

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