Thinly Veiled Strategy
Is J.C. Penney's promoting anorexia?
The department store recently announced the debut of "a.n.a," a new private label collection. While the company claims that the initials stand for "a new approach," the term "ana" is also used to refer to the eating disorder, and "pro-ana" websites are common. The fashion industry has a habit of appropriating questionable subcultures -- remember heroin chic? -- and this one calls into question both taste and corporate judgment.
While I'm no fan of excessive litigation, if tobacco companies can be sued for promoting smoking and fast food companies for promoting obesity, isn't the department store tempting fate?
In any case, "a.n.a" is definitely a label to be knocked out, not knocked off.