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Double Vision

At a recent conference, luxury brand executives focused on China's market potential -- and on its production of counterfeits.  Patrizio di Marco, president and CEO of Bottega Veneta, offered this description of the issue of exclusive products faced with a proliferation of copies:

[Counterfeiting] is bad in terms of inflation -- visual inflation in the market.

Inflation -- interesting analogy.  Same dollar (status good) buys less (prestige).  Better send in the troops.