« Counterfeit Coffee Break 2 | Main | Fake Film Fest »

Off Target

Mega-retailer Target has generated quite a bit of press coverage for its fashionable deals with well-known designers like Isaac Mizrahi, as well as with talented emerging designers.  At the same time, however, it seems to be not-so-quietly copying others. 

Check out this full-page ad from Sunday's New York Times T Style Magazine section for the Xhilaration (a Target trademark) Hobo in plum ($18.99):

Target

And then the Ananas "Sadie" original (which also comes in -- you guessed it -- plum):

Apart from the material used for the rings (Target's are metal, Ananas' are wood), the two designs appear identical, right down to the "secret" outside pocket.  

Of course, Ananas is no stranger to being copied -- but I doubt that the company expected to be Targeted so publicly.

Comments

Lately I have been disappointed by Target especially their Go International brand. i don't think it has enough character, but these bags are really great. I think buying one is a definite option.

Post a comment