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Selling "La Dolce Vita"

Today's WWD reports that after several difficult years, the Italian fashion industry is seeing a financial turnaround.  According to Mario Boselli, president of the Camera Nazionale della Moda Italiana (Italy's CFDA):

Italian designers know that it is not enough to sell fashion and that we must export a way of life -- a concept no one can copy.

And some items may even be wash and wear.


Great news! I've been searching for the right thing to wear when I go splashing about in fountains.

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