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Likelihood of Comprehension

Knockoff News fans should head over to Ron Coleman's clever and informative Likelihood of Confusion site for an interesting analysis of yesterday's first item, "Take a hike: Counterfeits affect Russian economy," an article on counterfeit products.  After looking at the picture, Ron asks whether the item depicts counterfeiting or trademark infringement.  Take note, those of you getting ready to study for finals!

But there's one additional factor to play with:  in the Cyrillic alphabet, the letter "H" is pronounced like the Latin "N."  If only the first letter of the "NIKE" mark is altered (with the rest remaining in the Latin original), we end up with "HIKE."  Interesting local hybrid, da? 

(The subject of translated, transliterated, and homophonic infringements is a tale for another day, but in the meantime, click here for advice on trademark registration in Russia.)