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Leave it to a Hip Hop Artist...

...to creat an anticounterfeiting campaign that rhymes.

Sean Jean Canada, Diddy's north of the border division, has launched a "Don't Buy a Lie" campaign to combat the brand's "copycat crisis."  Click the logos below to visit the website, complete with musical interlude.

The best detail?  The dateline on the press release reads "St-Laurent, Quebec."  No relation, of course.