Leave it to a Hip Hop Artist...
...to creat an anticounterfeiting campaign that rhymes.
Sean Jean Canada, Diddy's north of the border division, has launched a "Don't Buy a Lie" campaign to combat the brand's "copycat crisis." Click the logos below to visit the website, complete with musical interlude.
The best detail? The dateline on the press release reads "St-Laurent, Quebec." No relation, of course.