Broad Daylight Sneakerjacking?
Cool urban streetwear is hot -- so much so that a recent counterfeit bust in New York netted more fake streetwear items than luxury items.
The catch in creating a brand based on attitude rather than luxe, however, is that anything less than real is likely to lose respect -- fast. Check out Complex.com's must-read post on the Puma sneakers (below right) versus the more recent BAPEs. Once you discount the color schemes and the different logos, the designs are suspiciously similar....
Many thanks to Bucky for his sharp eye and sharper prose!