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Fun with Phonics

After researching the extent of Louis Vuitton's trademarks in China, a businessman there has succeded in registering "LOUYIVEITEN" and its equivalent in Chinese characters -- despite opposition from LVMH.  Wang Jun hopes to sell the marks to the French company for 120 million yuan (approx. 15.5 million US dollars). 

The registration raises questions about whether protection against trademark infringement extends to transliterations and homophones, an issue that will only increase in importance with the rise in global trade. 

Perhaps aspiring intellectual property lawyers should start polishing their skills at charades ("Sounds like...")