Gucci Perfume Ad Smells Fishy
When it comes to advertising, don't believe the hype -- especially when the source is a prankster posing as a Gucci model.
A Swiss paper, SonntagsZeitung, was tricked into running the ad below after being contacted by its creator. The cost of the 2-page spread, approx. U.S. $50,000, was to be billed directly to Gucci.
The "model" is apparently under investigation for fraud, but the ad poses something of a counterfeit conundrum for Gucci. Like all luxury goods companies, its image and advertising are carefully planned and controlled -- but then again, this guy isn't exactly hard on the eyes.