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Gucci Perfume Ad Smells Fishy

When it comes to advertising, don't believe the hype -- especially when the source is a prankster posing as a Gucci model.

A Swiss paper, SonntagsZeitung, was tricked into running the ad below after being contacted by its creator.  The cost of the 2-page spread, approx. U.S. $50,000, was to be billed directly to Gucci. 

The "model" is apparently under investigation for fraud, but the ad poses something of a counterfeit conundrum for Gucci.  Like all luxury goods companies, its image and advertising are carefully planned and controlled -- but then again, this guy isn't exactly hard on the eyes.

HT:  BoingBoing