Memo: Legal to Merge with Marketing
OK, it's not fashion per se -- but anything with ZERO calories is bound to develop an editorial following, even if a few lawyers are baffled.
Of course, the Coca-Cola Company is no stranger to the quest for authenticity:
- 1942 - The only thing like Coca-Cola is Coca-Cola itself.
- 1969 - It's the real thing.
- 1985 - America's Real Choice
- 1989 - Can't beat the real thing.
- 2003 - Real
- 2005 - Make It Real.
Interesting social history lesson, no? And what does the latest campaign say about American society in 2007?
Many thanks to Michael Li for sending the photos!
