« Leavening Literature | Main | Tourists Trapped! »

Welcome WWD readers!

In today's WWD, fabulous fashion and technology reporter Cate Corcoran scopes out the multi-billion-dollar issue of online sales of counterfeit goods.  But never fear, software is here.  Companies like MarkMonitor, OpSec, and Envisional have developed programs that crawl the internet on behalf of their name-brand clients, searching for suspicious patterns and products.  In addition, brands such as Seven for All Mankind and DVF are turning their customers into detectives by promoting online reporting of fakes. 

As your humble blogger noted, TV and the internet have made customers more brand-conscious, and online retailing promotes broader access to these brands -- and their imitators.  Or more succinctly, "As customers go online, the counterfeit sellers will follow." 

Thanks for the shout-out, Cate!