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In Hot Pursuit: Paris Hilton Sues Hallmark

For modern celebrities, talent is optional.  Having a catchphrase is not.

This phenomenon has let to the trademarking of any number of short phrases, including Paris Hilton's, "That's hot!"  She holds or has applied for registration of the phrase in several categories of goods, including clothing, electronic devices such as cell phones, and alcoholic beverages -- in other words, everything a girl needs for a night out.  (Readers will be relieved to know that the scope of the clothing registration includes underwear.) 

Today the Smoking Gun reports that Ms. Hilton has sued Hallmark, alleging that one of its greeting card designs not only misappropriates her image for commercial purposes in violation of her rights of publicity but also infringes her trademark. 

Not so hot for Hallmark.