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Counterfeit Coffee Break 6

Today's counterfeit coffee break poses a corporate conundrum:  What if you've been knocked off by God?  (Or at least someone who speaks to -- and about, and perhaps for -- Him regularly?)

A New Yorker article on the spread of megachurches to the once staunchly Protestant and now culturally Catholic New England area features Pastor Frank Santora, his Faith Church, and its invitation to spend your day of rest with an infusion of caffeine.  It's not clear from the article whether SonBucks actually sells coffee -- unlike at StarBucks, the baristi are reportedly volunteers -- but the reporter observed members of the congregation as they "drifted into the sanctuary, some carrying their Styrofoam cups with them."  Why settle for communion wafers and wine when you could be giving thanks for a cappuccino?

Of course, SonBucks coffee raises ethical and doctrinal questions as well.  "Thou shalt not steal" others' trademarks to sell coffee (Exodus 20:15), but then again, "What has been will be again, what has been done will be done again; there is nothing new under the sun" (Ecclesiastes 1:9).  And if God created everything in the first place, what's a little trademark infringment and/or dilution among the faithful? 

Still, I wouldn't necessarily stand under the SonBucks sign in a thunderstorm....

P.S.  For more examples of logo-based evangelism, check out this post from Copywrite (via Likelihood of Confusion).