With Gently Smiling Jaws
Did you ever set out to go shopping for a polo shirt and accidentally wind up at the dentist? No? That's what I thought -- and that's what a U.K. court concluded in determining that the logo of a dental practice did not create a likelihood of confusion with respect to Lacoste's famous crocodile.
Click here for the opinion, which includes such gems as the following:
I am not convinced that the average consumer would want to share the characteristics of reptiles but to the extent that they are known for having many functional, perhaps even efficient, teeth, the use of a reptile has what may be considered desirable associations with dental services.
But why would an apparel giant bother to sue a bunch of dentists? Well, with all due respect to our friends across the pond, these are British teeth we're talking about. Enough said.