Walk of Shame: Oscar Knockoffs by Faviana
Sunday's Oscar parties are over and the Monday hangovers have faded, but knockoff artists are still hanging around and sniffing at the leftover crumbs from the fashion banquet. A Cachet copyist immediately revealed his top targets to WWD, and now the notorious Faviana label has named its own fashion victims, including two of the same dresses as Cachet.
In addition to seeking secondhand publicity via Access Hollywood, Faviana has gone to great lengths to make sure that the models for its copied samples resemble the actresses who wore the original gowns to the Academy Awards -- or at least their morning-after incarnations. Imagine Katherine Heigl with her curls gone flat and her roots showing, Jessica Alba with her bodice feathers bedraggled, Miley Cyrus haphazardly smearing lipstick around her mouth after partying with the grownups, or Amy Adams with shiny skin and an extra dessert under her belt, and you'll get the picture. Or if your mind's eye refuses to conjure such wreckage, just scroll down:
Girls, don't let these be your post-prom pictures -- just say no!
And while the fashion police ponder these aesthetic offenses, does the legal system have anything to say for itself? The gowns, of course, are unprotected by U.S. law -- but the photos may be subject to copyright. Since Faviana is clearly using them for a commercial purpose, the company had better have sent its own photographer to snap these red carpet shots -- or at least licensed their use. Even that wouldn't leave Faviana home free, however, if the actresses in question object to their images being used to hock fashion schlock. Some of these leading ladies are reportedly paid a pretty penny to appear in the real thing, and it's unlikely that any one of them would agree to pose for a Faviana ad or to deputize a double to do so. Perhaps the fashion houses can't take direct action against blatant copyists -- but there's nothing to say that they can't persuade their lovely mannequins to do so.
For the moment, however, sweatshop season is in full swing -- and Counterfeit Chic has another pressing question to ponder. Have I spent too much time staring at various trademarks, or (no offense to the charming and talented Proenza Schouler boys here) does the bodice of Amy Adams' gown recall the silhouette of Mickey Mouse?
Many thanks to Steven Kolb for the links!
UPDATE: Some wise words from Professor Rebecca Tushnet:
You know I respect your work, even if we may disagree on some things. So I hope you'll take this as a friendly question: did you really have to suggest that the decidedly skinny model in the last Faviana picture was fat? Aside from accuracy -- and I admit, I don't follow fashion and I don't see such huge differences between the glowing stars and the nameless models -- I wish you wouldn't suggest that having an extra dessert is a problem. When I see something like that, I have to wonder how fat you think I am and what you think that means about my moral standing. Criticize the copyists all you want. But it's hard for me to read attacks on the models for being, in my eyes, a perfectly reasonable -- skinny actually -- shape.
And a response:
Point taken, Rebecca -- you're quite right, esp. with the skinny model debate and issues involving eating disorders in the industry and among the young women it influences still unresolved. The model certainly isn't fat or even particularly curvy, though as I looked at the picture, I didn't like the shape created by the belt on the copy -- a straight belt or waistband in general is apt to create a strange tummy bulge even on a thin person where a curved belt or waistband won't (but requires more fabric and care in construction).There's no moral implication about extra dessert, though -- just make mine chocolate. I was thinking of the various ways in which one's carefully constructed look can degrade over the course of an evening out -- mussed hair, lipstick re-applied after a few drinks, the need to loosen the belt after a gourmet dinner, etc. -- and I still find it amusing that the knockoff company tried to find doubles for the actresses but did such a sloppy job of styling them.Still, there are too many attacks on women based on unrealistic standards of body shape and size, and I don't mean for this post to be taken as one of them. For the record, womanly curves and angles are both fine, and healthy is the ultimate ideal. Thanks for the reminder that we're not yet living in a world where we can take that for granted.