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No, No, Naf Naf

Isabel Marant Fall 2006According to a French court, the cheap chic chain Naf Naf's copy of an Isabel Morant dress was, well, a bit naff

Despite minor differences between the original puff-sleeved black dress (on the runway, left) and the "slavish" copy, the chain and its supplier, Paris Paris, were ordered to pay the designer 75,000 euros (approx. USD $120,000).  The court also criticized Naf Naf for following in the wake of Isabel Morant's success and attempting to profit from the designer's creative investment without untying its own purse strings.  Both dresses were in stores during the Fall 2006 seasion, with the original priced at 250 euros and the knockoff at only 69.90 euros. 

An unusual decision?  Only in the sense that it actually went to court.  According to Counterfeit Chic's sources, European designers, who enjoy legal protection against such plagiarism, regularly settle similar complaints against fast fashion companies. 

U.S. designers, of course, still lack such legal protections -- at least until the next Congress convenes and the Design Piracy Prohibition Act is reintroduced. 

Via WWD.  Thanks to the indomitable Steven Kolb for the tip!