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Online Watchdog

Many luxury brands are increasing their online presence in an effort to boost sales -- especially this Cyber Monday. 

Omega instead took out a full page ad in today's WWD, advising shoppers to beware the internet lest they end up with watches that are counterfeit or otherwise substandard.

 

True, distinguishing between real and fake online is a challenge -- but Counterfeit Chic is betting that while Omega may be the last word in watches, it's definitely not the last word in e-commerce.