Asking Anna
At the start of New York Fashion Week, WSJ's Rachel Dodes asked Anna Wintour what we should expect to see for Fall 2009 -- which is a little like being able to waltz in on Day One and ask God what might sprout in the garden. In other words, the answer is not so much a prediction as a declaration.
The response? Originality and value are "in," copying and excess are "out":
Right now, what's going to work is something their customer doesn't have in her closet and that has a real intrinsic sense of value. …Because to be honest there's been too much product, too much copy-catting, and, probably too much consumerism. I think a sense of clarity, a sense leveling off and a sense of reality is needed.
And She saw that it was good.
