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July 04, 2008

Comic Book Couture

Celebrate Independence Day in style with a salute from Christian Dior Haute Couture by John Galliano (Spring 2001), currently on view in the "Patriotic Body" section of the Met's Superheroes exhibit.

And then take a closer look at the spangled "CD" logo, conveniently obscured by a turned-up collar in the Met's official pictures but captured on Flickr by fabulous photographer ggnyc.  Seem familiar somehow?

Perhaps we should ask the folks at DC Comics, which used Milton Glaser's "DC" inside a circle and stars (bottom inset) as its logo from 1977-2005.  It's enough to curl Wonder Woman's hair -- assuming that the all-American Coke cans don't do the trick. 

Happy 4th of July from Counterfeit Chic!

June 25, 2008

Pineapples, Pirates, and a Pop-Up Store

Tired of knockoffs?  In search of the real thing?  Head down to Canal Street! 

No, really.  Loyal Counterfeit Chic readers may remember handbag designer Jennifer Baum Lagdameo of Ananas, who has seen her work copied by everyone from niche catalogs to mass market giants.  In fact, earlier this year she took a brief break from her booth at a trade show, only to see her Emily bag...

Ananas

...duplicated by a competing vendor.  Right down to the distinctive wooden rings. 

A few quick pics later and said competitor, who may or may not have violated trade show rules, is no longer offering Ananas knockoffs -- at least not in Jennifer's immediate vicinity.

This summer Ananas is planting its pineapples just down the street from New York's counterfeit central, with a pop-up store on Canal Street between Ludlow and Orchard.  So skip the back-alley boutiques offering Prado, Gooyar, and Channel -- and yes, the occasional Ananas copy -- and check out Ananas @ fifty-two (the street address).  Remember to pick up your favorite classic handbag or new eco-chic style soon -- the harvest ends on July 15. 

June 08, 2008

The Logic of Logomania

Ever wonder why vintage clothing has very few external logos, and then starting around the 1970s everyone seemed to slap initials all over everything?  (Well, with at least one exception:  Bottega Veneta bucked the trend with its signature intrecciato leather and the sly motto, "When your own initials are enough.")

A new biography, Being Armani, offers a reason for logomania -- the very one that Counterfeit Chic has long surmised.  In a passage from the book, the Italian designer describes his decision in the early 1980s to use his initials on designs for the Emporio Armani line:

I liked the eagle just fine, but I wasn't sure about my monogram on it, since I had always been a little finicky about the excessive use of monograms in the world of fashion, for instance, the craze for initials everywhere, from belt buckles to overcoat linings, and then taking them from the lining to the exterior, using it as a decoration on the clothing itself.  The problem was the growing phenomenon of copies, which were increasingly common.  The imitators were really good at it.  Sometimes I fall for it myself, and I would really have to look closely to see whether something was by me.  We needed a logo, even if it did not constitute a foolproof deterrent. 

In other words, absent protection for actual clothing and accessory designs, a clever lawyer somewhere realized that liberally deployed trademarks could serve as a stopgap measure, and the word spread.  Even Giorgio Armani, the most elegant of minimalists but also a clever businessman, succumbed to the lure of trademark protection. 

Of course, there are other reasons for using prominently displayed logos, including social signaling and aesthetic preference.  And emerging designers whose logos are not particularly recognizable or valuable can't deter copyists whose target is their designs, not their trademarks.  Still, it seems that logomania is what you get when the law has a lacuna -- and fashion designers cede their authority to trademark lawyers.

May 31, 2008

Law and the LBD: YSL in Montreal

YSL robe smoking 1970If name is fate, then Yves Saint Laurent was destined to be not only a great couturier but a commercially successful one.  Just take a look at his initials, which, intertwined as a logo, form yen, dollar, and pound symbols -- the most powerful currencies of his era.  (What of the euro, you ask?  Perhaps it's no mere coincidence that YSL announced his retirement in 2002, exactly 40 years after he founded his label and the same week that the euro entered circulation.  In France, YSL's portrait even appeared on the last five, ten, and fifty-franc pieces minted before the euro took over.  Rendering unto Caesar must've been a quite stylish pursuit, at least for a short time.) 

YSL's great legacy -- artistic, not financial -- is celebrated in a stunning new retrospective at the Musee des Beaux-Arts de Montreal.  By happy coincidence, the opening coincided with the annual meeting of the Law & Society Association, your favorite law prof's official reason for heading north of the border.  The greatest moments of YSL couture are all on display:  Look!  A safari jacket!  Yes!  The Mondrian-inspired sheath!  OMG!  Can you believe the colors on that Ballet Russes ensemble?!  The number of trends that this man anticipated or created is phenomenal.

YSL did not, of course, reserve his creations only for those with access to the haute couture and the patience for multiple fittings.  He is credited with popularizing ready-to-wear as a cutting-edge fashion option, starting in the 1960s.  As you might expect, his work also gave rise to legions of knockoffs.

Counterfeit Chic's favorite piece in the exhibit is a simple black tuxedo gown from 1970 (right).  The dress appears on a reclining manequin, alongside several other examples of YSL's transformation of "le smoking" into elegant womenswear.  Why this dress, one of the simplest in the collection, as opposed to elaborate beaded embroideries or sumptuous fabrics or technically sophisticated constructions or groundbreaking silhouettes? 

Simply put, this little black dress has a history.  In 1994, a French commercial court found that Ralph Lauren had copied this gown far too literally and awarded its creator a substantial sum.  Although the case was subsequently settled, it remains the most famous example of the gap between two extremes of fashion law, French and American -- and I was standing inches from the evidence, examining every thread.  (And since there is no glass between museum visitors and the garments, making the guards quite nervous.)  I kept my hands behind my back as I leaned forward -- but it wasn't easy. 

If you'll be in Canada this summer, take a break from hiking and fishing and other pursuits requiring utilitarian footwear to visit the exhibit -- there's nothing like seeing this kind of craftsmanship in person, accompanied by perfect lighting, runway videos, and soft music.  Alternatively, the collection will arrive at the de Young in San Francisco on November 1, and the exhibition catalog is available for preorder online. 

Many thanks to Emmett and Pierre for the travel tip!  (It's always nice to have a reason to play hookey for a couple of hours...in the name of research, of course.)

UPDATE:  M. Saint Laurent passed away in Paris the day after this post, on June 1, 2008.  Requiescat in pace. 

May 12, 2008

Where the Buffalo Roam

Imagine noble herds of bison roaming the North American plains.  Now picture an Italian craftsman dreaming of all that leather on the hoof.  The result is Il Bisonte, an artisanal leather workshop established in Florence in 1970 by Wanny DiFilippo and his wife, Nadia.

Among Il Bisonte's classic styles is the E56, a canvas and leather shoulder bag that converts to a backpack (left).  Fans have nicknamed it the "candy bag," a reference to its gathered ends. 

Il Bisonte (left) and Versace

Now fast forward to Spring 2008, when a difficult-to-deceive design student from Vancouver, Justin Ng, noticed a strikingly similar bag in the Versace runway collection (right) -- and suspected the well-known brand of trying to buffalo its customers. 

As Justin observed, the front pockets aren't identical.  But then, neither are Christian Louboutin's trademarked red soles and the dark orange versions that caused so much confusion when they appeared in Versace's spring ad campaign.

Perhaps the Versace accessories department needs to engage in a bit less hunting and gathering and a little more creating?

May 07, 2008

Res Ipsa Loquitur*

Fortune Small Business magazine reporter Maggie Overfelt recently called Counterfeit Chic to ask a simple question:  What happens when, as in the U.S., fashion design piracy is legal? 

Our conversation was interesting and wide-ranging -- thanks for the quotes, Maggie! -- but ultimately, as a lawyer might say, *"the thing speaks for itself":

A few weeks after clothing label Foley + Corinna debuted its spring 2007 collection, co-founder Anna Corinna received a phone call from one of her store employees.

A good customer had recently visited the designer's New York City store and dropped more than $1,200 on four silk dresses for her bridesmaids to wear in her upcoming wedding. Distraught, the bride-to-be said that she had just seen "the same dress" in the window of a discount fashion clothing chain. There, the dress - a polyester replica with identical coloring, cut, and flower design - was selling for $40.

"She returned the dresses," says Corinna, 35. "When one of our designs gets knocked off, the dress is cheapened - customers won't touch it."

Foley+Corinna dress (left) and Forever 21 copy

(Note:  In the example pictured, copyright law might protect the printed fabric, but copyright never applies to the underlying design.)

April 30, 2008

April is the Cruellest Month

With spring weather, the season's new fashions are finally coming out of the closet -- and the knockoffs are close behind.  Judging from the Counterfeit Chic mailbox, perennial copyist Steve Madden appears to be having a particularly prolific period. 

Avid reader Elizabeth Marsh noticed Giuseppe Zanotti's satin roses (left) blooming on Steve Madden's "Blosommm" sandals:

The superfabulous Manolo (via StyleBakery Teen) recorded another entry in Madden's "ledger of shame," a copy of the Balenciaga Sportiletto (left):

And the stylish and studious Justina Lopez bagged Madden's version of Tory Burch's new tote (left) -- presumably manufactured with metal discs leftover from Madden's previous design raid

Many thanks to the astute Madden-watchers -- and here's wishing end-of-April showers on the flimsy fakes.

April 19, 2008

Can-Can Kicks

If you haven't yet visited Sole Desire: The Shoes of Christian Louboutin at the Museum at F.I.T., slip on your most stunning pair of Loubies immediately and grab a cab -- the exhibit closes today!  (What, you thought I was going to suggest walking?  In these shoes?)   

While you're there, don't miss the Guiness beer can heels from the 1993-94 fall/winter collection.  An eco-chic commentary on recycling, perhaps?  Or just a souvenir of a visit to the local pub?

Either way, like other repurposed fashion, they're also a potential target for claims of trademark infringement (though relevant statutes of limitations in this case would probably be long past).  Still, assuming the heels don't crush when worn, the transformation from trash to treasure is impressive.  And the idea that Louboutin might have found inspiration at the bottom of a pint of stout is an amusing thought.  Time to order another round...

Slainte!

April 18, 2008

SuperCouture

In times past, a fashionista who contemplated attending a comicon would be tempted to duck into a phone both to change, lest her fellow style mavens suspect her secret identity as an associate of comic book geeks, science fiction fans, and other permanently adolescent males.  However unfair the stereotype -- most avid graphic novel readers have met a girl, and a growing number actually are girls -- hanging out with the comic crowd wasn't exactly a recipe for social success.

This season, however, none other than Vogue's Anna Wintour has declared the arrival of superhero chic.  The Met's Costume Institute Gala, co-chaired by Anna herself along with Giorgio Armani, George Clooney, and Julia Roberts, will take place among displays of high fashion influenced by comic book characters.  Mere mortals will no doubt flock to the exhibit for months afterward. 

The Met has, naturally, taken the opportunity to encourage donations by sending out preview literature from the exhibit, including this photo of a Bernhard Willhelm look from Spring 2006.  It's not clear exactly which nefarious ubervillain might have found a way to melt Superman's shield, but judging from the choice of trim underscoring the trademark, Counterfeit Chic suspects the Infringer, whose choice of weapon is the deadly pun ray.  Pugnacious parodies, Batman! 

Bernhard Willhelm Spring 2006

Of course, we need not worry about the Man of Steel.  He's more than capable of defending against crimes of fashion if necessary -- a good thing, since D.C. Comics' lawyers have had their hands full with other matters lately.

As for me, I'm off to the New York Comic Con's panel on "Comics, Concepts, and Copyrights" this afternoon at 2pm.  See you there!

April 16, 2008

Fendi To You, and You, and You...

The WSJ may have published the "it" bag's obituary earlier this year, but it seems that at least one recent version has been reincarnated -- in knockoff form. 

While Counterfeit Chic has yet to observe a Fendi To You Convertible colorblock bag on the street in New York, there were no fewer than four women carrying copies of this 2007 style on the platform of the No. 6 train this morning.  Maybe they didn't get the memo, or maybe they just couldn't resist a bit of color for spring. 

Original Fendi To You Convertible

Melie Bianco Multi Color Graphic clutch

While these bags didn't appear at a polite distance to be actual counterfeits bearing false Fendi logos, and came in several color variations, could they nevertheless provoke legal action? 

Given the widespread press coverage and recognizable design of the original, trade dress claims may very well be in order.  Fendi itself created a range of colorways, from candy-hued brights to mixed neutrals to black, so the knockoffs' color changes don't necessarily add up to a free pass.  And although the suspiciously similar example above doesn't actually convert from a clutch to a shoulder bag like the original does, its resemblance to the folded-over Fendi is hard to miss.  

In other words, if Fendi gets its clutches on whoever knocked off the Convertible clutch, the clever copyists may be less concerned about colorblocking than about the color of their parachutes. 

April 08, 2008

Upside Down Fake

And upside down in air were towers,

Tolling reminiscent bells....

--T.S. Eliot

You know the economy is slowing (don't say the "R" word!  much less the "D" word!) when even counterfeit merchandise goes on sale:

At least LikeFashion.com promises, "We guarantee what you see is what you get."  Of course, if that's the case, it may be worth looking a bit more closely:

Fake Louis Vuitton Saumur

But hey, if you wear it standing on your head, maybe nobody will notice that it's not the real deal....

Real Louis Vuitton Saumur

Thanks to Professor Beth Noveck (who is probably even now upgrading her email spam filters) for the tip!

April 07, 2008

Doggie Bag

Man's best friend may be his dog, but woman's constant companion is her handbag. 

While Louis Vuitton was feting Takashi Murakami and their wildly successful handbag collaboration at the Brooklyn Museum on Thursday, an artist at a very different gallery space across town was also taking advantage of the Vuitton vibe.  The Honey Space, a usually unattended "no-profit" gallery in a Chelsea warehouse, asked 5 curators to select artists to create works that meet the size and weight requirements of international carry-on luggage.  Perhaps inspired by Vuitton's nineteenth-century origins as a maker of upscale traveling cases, Meryl Smith combined leather, papier-mache, gold paint, and a (fake?) LV zipper to create Excessory Baggage.  Yes, models and actresses are still accessorizing with little dogs, but why try to smuggle your barking purse pup through security when you could settle for convenient faux taxidermy instead?

Meryl Smith, Excessory Baggage, 2008

The Honey Space's Object Salon was on display only March 26 - April 5, but how much was that doggie in the window?  A cool USD $3,000 -- pedigree included, of course.

Many thanks to my Fordham LL.M. student Vibeke Aagaard Sørensen and her dog for noticing Excessory Baggage while out for a walk! 

March 25, 2008

To bury Caesar, not to praise him

Et tu, WWD?  On yesterday's cover, the industry paper featured a model wearing a dejected expression and red-soled shoes.  Why so down?  Perhaps because her ostrich slingbacks were not the work of shoe guru Christian Louboutin, with his trademarked red soles, but of Cesare Paciotti instead. 

WWD cover 3-24-08

The featured style does not yet appear to be available online, but several other Cesare Paciotti styles available at Zappos.com also share the red sole -- together with the signature CP dagger. 

Cesare Paciotti pump

Despite being armed with both a knife and stiletto heels, ignoring Louboutin's trademark may place this Caesar on dangerous legal ground. 

P.S.  Speaking of Louboutin, if you're in New York, don't miss the exhibit at the Museum at F.I.T.  More to follow....

March 13, 2008

Guessing Game

Vaudeville comedian #1:  Guess who's been shopping at Gucci?

Comedian #2:  Guess?

#1:  Yes, Guess!

#2:  I don't know.

#1:  Guess!

#2:  I told you I didn't know!

#1:  I said, Guess!

#2:  Why don't you just tell me?

#1:  Guess!

[Comedian #2 tears at his hair and attempts to throttle comedian #1.  Slapstick violence ensues.]

Still wondering what all the fuss is about?  Check out these pics from stylish Counterfeit Chic reader Hunner Cordell, who went looking for Gucci shoes (top) and found...well, Guess.

Gucci men's sneaker USD $370

Guess Melrose men's sneaker USD $98

Given that Gucci owns U.S. trademarks on both its "GG" logo in diamond configuration (reg. #3072547) and its green and red stripe (reg. #1483526) for footwear, Guess seems to be almost taunting its higher-priced competitor.  On the other hand, there are definite if subtle differences in  the companies' respective Gs, the colors of the stripes, and the otherwise unprotected shoe designs. 

Still, if the question is whether a court would find a likelihood of confusion between the two, I'd hate to (be) Guess.

Thanks, Hunner!

February 28, 2008

Walk of Shame: Oscar Knockoffs by Faviana

Sunday's Oscar parties are over and the Monday hangovers have faded, but knockoff artists are still hanging around and sniffing at the leftover crumbs from the fashion banquet.  A Cachet copyist immediately revealed his top targets to WWD, and now the notorious Faviana label has named its own fashion victims, including two of the same dresses as Cachet.  

In addition to seeking secondhand publicity via Access Hollywood, Faviana has gone to great lengths to make sure that the models for its copied samples resemble the actresses who wore the original gowns to the Academy Awards -- or at least their morning-after incarnations.  Imagine Katherine Heigl with her curls gone flat and her roots showing, Jessica Alba with her bodice feathers bedraggled, Miley Cyrus haphazardly smearing lipstick around her mouth after partying with the grownups, or Amy Adams with shiny skin and an extra dessert under her belt, and you'll get the picture.  Or if your mind's eye refuses to conjure such wreckage, just scroll down: 

Katherine Heigl in Escada and Faviana knockoff

Jessica Alba in Marchesa and Faviana knockoff

Miley Cyrus in Valentino and Faviana knockoff

Amy Adams in Proenza Schouler and Faviana Knockoff

Girls, don't let these be your post-prom pictures -- just say no! 

And while the fashion police ponder these aesthetic offenses, does the legal system have anything to say for itself?  The gowns, of course, are unprotected by U.S. law -- but the photos may be subject to copyright.  Since Faviana is clearly using them for a commercial purpose, the company had better have sent its own photographer to snap these red carpet shots -- or at least licensed their use.  Even that wouldn't leave Faviana home free, however, if the actresses in question object to their images being used to hock fashion schlock.  Some of these leading ladies are reportedly paid a pretty penny to appear in the real thing, and it's unlikely that any one of them would agree to pose for a Faviana ad or to deputize a double to do so.  Perhaps the fashion houses can't take direct action against blatant copyists -- but there's nothing to say that they can't persuade their lovely mannequins to do so. 

For the moment, however, sweatshop season is in full swing -- and Counterfeit Chic has another pressing question to ponder.  Have I spent too much time staring at various trademarks, or (no offense to the charming and talented Proenza Schouler boys here) does the bodice of Amy Adams' gown recall the silhouette of Mickey Mouse? 

Many thanks to Steven Kolb for the links!

UPDATE:  Some wise words from Professor Rebecca Tushnet:

You know I respect your work, even if we may disagree on some things.  So I hope you'll take this as a friendly question:  did you really have to suggest that the decidedly skinny model in the last Faviana picture was fat?  Aside from accuracy -- and I admit, I don't follow fashion and I don't see such huge differences between the glowing stars and the nameless models -- I wish you wouldn't suggest that having an extra dessert is a problem.  When I see something like that, I have to wonder how fat you think I am and what you think that means about my moral standing.  Criticize the copyists all you want.  But it's hard for me to read attacks on the models for being, in my eyes, a perfectly reasonable -- skinny actually -- shape. 

And a response:

Point taken, Rebecca -- you're quite right, esp. with the skinny model debate and issues involving eating disorders in the industry and among the young women it influences still unresolved.  The model certainly isn't fat or even particularly curvy, though as I looked at the picture, I didn't like the shape created by the belt on the copy -- a straight belt or waistband in general is apt to create a strange tummy bulge even on a thin person where a curved belt or waistband won't (but requires more fabric and care in construction).
There's no moral implication about extra dessert, though -- just make mine chocolate.  I was  thinking of the various ways in which one's carefully constructed look can degrade over the course of an evening out -- mussed hair, lipstick re-applied after a few drinks, the need to loosen the belt after a gourmet dinner, etc. -- and I still find it amusing that the knockoff company tried to find doubles for the actresses but did such a sloppy job of styling them. 
Still, there are too many attacks on women based on unrealistic standards of body shape and size, and I don't mean for this post to be taken as one of them.  For the record, womanly curves and angles are both fine, and healthy is the ultimate ideal.  Thanks for the reminder that we're not yet living in a world where we can take that for granted.

February 20, 2008

Marc Jacobs' Swedish Smorgasbord Selection

Has Marc Jacobs spent too much time hanging around with Richard Prince?  The celebrated fashion designer collaborated with the iconic appropriation artist on the latest insta-"It" bags from Louis Vuitton -- and might have picked up a tip or two about copying in the process. 

It seems that a scarf celebrating "Marc Jacobs since 1984" may originally have read "Linsell," the name of the small Swedish village it depicts.  And now one of Linsell's native sons, Goran Olofsson, claims that his father Gosta created the scarf along with other tourist souvenirs in the 1950s, and that he potentially inherited his father's copyright. 

Historians of tourism (yes, really) and international copyright lawyers will no doubt spill a great deal of ink over this small square of silk.  But before the war of words gets underway, what are the basic legal questions? 

Initially, assuming that Gosta Olofsson is the original artist, was the design protected under Swedish copyright?  And for how long? 

Next, if the scarf was indeed copied, where did the copying and distribution of the scarf take place?  And was a copyright in the design also recognized under that country's (or those countries') laws?

Marc Jacobs presumably designs whereever he goes, but principally in both New York and Paris.  Until 1990, copyright protection in the U.S. was dependent upon a series of formalities, including registration with the Copyright Office -- something that a foreign souvenir-maker would've been unlikely to consider.  No registration, no protection -- and the work would've been part of the public domain.  But wait, not so fast.  Section 104(A) of the U.S. Copyright Act provides for restoration of copyright in some foreign works that fell into the public domain because their owners failed to comply with then-required U.S. formalities.  If the original Olofsson work meets the requirements of this section, it could still be subject to copyright in the U.S., though the law also provides for a period of immunity for parties who relied on the work's being in the U.S. public domain. 

On the other hand, countries that were members of the Berne Convention for the Protection of Literary and Artistic Works back in the 1950s, including both France and Sweden, would offer artists from other member nations the same copyright protection as they would their own citizens -- without formalities and irrespective of the law of the country of origin of the work.  Thus, if the alleged copying and distribution took place in France, the relevant copyright law would be French.

And the analysis continues...for every country in which Marc Jacobs may have distributed the scarf.

Then, of course, assuming valid copyrights and actual copying, there's the question of whether the younger Mr. Olofsson actually owns the copyright, or whether long-lost Swedish half-siblings or aging co-creators will suddenly appear on the scene. 

At the end of the day, it's a safe bet that it will cost a krona or two to figure out whether Marc Jacobs borrowed a work from the public domain, infringed a copyright, both (in different jurisdictions), or neither.  And if all of this sounds as incomprehensible as a recipe from the Swedish Chef, well, welcome to the wonderful world of international copyright law. 

(Note:  All umlauts omitted.  This problem is dotty enough.)

Via Gawker and Sassybella

February 05, 2008

From Reality to Runway

Designers find inspiration in some unlikely places.  Thus far during New York Fashion week we've seen warrior women and vagabond heroines; we've gone back to nature and back in time.  But one designer seems to have taken inspiration from fast fashion for teens -- perhaps too literally.

Delia's started in 1994 as the first catalog operation targeted at the high school set and has since branched out into both online and brick-and-mortar retailing.  With dresses starting at USD $29.50, its customers are still babysitting, not running Fortune 500 companies or running for office.  (Side note:  Vote, people!  It's Super Tuesday!)

Abaete, a designer line founded in 2004, also appears aimed at young women -- or at least those who shop at Neiman's, Saks, and Bendel's and, in some cases, appear on stage and screen.  If Abaete seeks to dress relatively affluent trendsetters, however, why does one of its looks sent down the runway on Saturday look suspiciously like one that appeared in the Delia's catalog last year and is still available online for $44.50

Delia's Brigitte dress (left) and Abaete (right)

But Abaete isn't just trolling the mall for knockoff bait.  Other looks are similarly derivative -- the deep violet side-ruffle dress and similar black and white side-ruffle blouses are available this season at Barney's.  From Lanvin.  As for the color-blocked styles, Narciso Rodriguez and Jonathan Saunders clearly got there first, although we won't quibble with mere inspiration.  It's no wonder that the usually effusive Style.com summed up Abaete's fall runway by noting, "Anything to write home about? Perhaps not." 

Sad, really.  Especially since the name of the line is the designer's family name -- and translates roughly to "person of virtue." 

Thanks to amazing Counterfeit Chic reader Lara, whose vast visual memory is a thing of beauty, even when the images she recalls are not!

February 04, 2008

Live Fast: Halston at Internet Speed

HalstonThe morning after Halston's first fashion show, socialite Babe Paley showed up outside his studio seeking to purchase her favorite look -- immediately.  Now you can do the same.

The latest reincarnation of the iconic designer's label will appear on a New York runway at 2 pm today.  Tomorrow, online retailer Net-a-Porter will offer 2 of the looks, a daytime dress and an evening gown, with same-day delivery in New York and London and next-day delivery elsewhere.  In an industry where the 4-to-6-month gap between display and delivery has been under increasing pressure from consumers who have immediate access to Style.com, blogs, and television coverage, the plan is both revolutionary and inevitable.  No, it won't work for every look from every show -- the 2 dresses had to be chosen and manufactured in quantity beforehand, as yet too great a commitment to become standard practice for high-end items -- but it's a fabulous "what's next" moment.  And great PR.

Even better, it's an answer to the ubiquitous copycat problem.  WWD quotes Net-a-Porter founder Natalie Massenet:

"I am sure this will be a shock to the brands that specialize in knocking off some of the talent in the fashion industry,"  she added.  "They had their cake and have been eating it for a while, and we're now saying, 'We work with the brand to reclaim their ability to sell their product first.'"

Stefani Greenfield, co-owner of Scoop, NYC, concurs:

"For so long people have been knocking off and getting it out there and beating a designer that has to deal with craftsmanship, workmanship, and details that take time," she said.  "This allows the consumer to be part of our moment in fashion."

Presumably music to the ears of Harvey Weinstein, one of the current owners of the Halston name and no fan of fakes. 

By all accounts, the man born Roy Halston Frowick would've loved the idea, too.  Not only did he dress the stylish denizens of Studio 54, but -- following an idea that was well before its time -- he also created a line for J.C. Penney.  Although his mass-market move nearly destroyed the brand, as high-end accounts and clients fled the association, it was nevertheless a vision of the future.  Halston surely understood that instant gratification is always in style -- and what could be more modern than shopping for designer creations while wearing pajamas? 

February 01, 2008

She Who Laughs Last

Jessica Kagan Cushman is the type of woman who , when life gives her lemons, not only makes lemonade -- she opens a lemonade stand, franchises it, launches an IPO, and builds a villa in the middle of a Mediterranean lemon grove. 

So it is that when, as Counterfeit Chic readers will recall, Jessica  suspected Chanel of knocking off her wittily inscribed scrimshaw bracelets, she went into action.  First came her amusing scrimshaw response, a one-off "Ripped off by Chanel" bracelet.  Then she launched a line of less-expensive resin bangles to satisfy her new fans.  Now, Stiletto Jungle reports that Jessica has re-created her response to Chanel in black resin and made it available through ShopBop.  Aren't creative feuds wonderful?

As Counterfeit Chic noted at the outset of the dispute, Jessica most likely never had any legal recourse against Chanel.  While jewelry designs can be protected by copyright, the shape of these bracelets is not original.  What is original with Jessica is the clever combination of scrimshaw technique, bangles, and stylish pop phrases.  The general idea of printing a motto around a bracelet, however, cannot be protected. 

If, however, as many in the blogosphere suspect, Chanel appropriated the idea, Jessica is free to say so.  There's always the possibility that Chanel will challenge the truth of her assertion and scream defamation, but at least Jessica has editorial backup.  And does Chanel really want any more negative publicity on this issue?

What about Jessica's use of "Chanel" on her newest commercial creation?  The trademark is clearly used in a critical fashion -- "Ripped off by Chanel" -- and not as a source identifier.  Moreover, Jessica's own trademark appears prominently on the bracelet, further reducing any likelihood of consumer confusion. 

Under U.S. law, this type of nominative fair use is permitted, so long as Jessica hasn't used any more of the Chanel mark than necessary.  The fashion house might quibble over the use of the distinctive Chanel typeface, as opposed to some other generic lettering, but Jessica's ability to invoke First Amendment free speech protections is fairly powerful.  And a claim by Chanel that Jessica had diluted its admittedly famous mark would be subject to the same analysis.  (Of course, not all nations' laws offer the same leeway, and in a non-English-speaking country, consumers might be less likely to understand the critical nature of Jessica's phrasing.  Think of the varying results of trademark owners' challenges to domain name ownership of "sucks" sites.) 

What would Mlle. Chanel herself have thought of all this had she been in Jessica's shoes?  Certainly the champion of fake pearls would at least have appreciated the idea of plastic knockoffs of ivory bracelets -- and, as a businesswoman, she would've wanted to capture both markets for herself.  As to the issue of copying her original ideas, Coco was quite coy, making public statements in favor of copying while privately suing at least one notorious design pirate under applicable French law.  In the absence of legal recourse, however, one imagines that the queen of the stylish bon mot would've displayed wit equal to Jessica's. 

And if the modern house of Chanel really did rip off Jessica?  Presumably its founder would be as disappointed as its fans.

January 28, 2008

Versace Victimizes Louboutin

When President Andrew Jackson learned of the Supreme Court's decision recognizing Native American sovereignty in Wooster v. Georgia, he allegedly retorted, "John Marshall has made his decision; now let him enforce it!" 

It seems that Donatella Versace has taken roughly the same attitude toward Christian Louboutin's recent registration of his signature red soles as a U.S. trademark.  Counterfeit Chic has confirmed that the red-soled shoes appearing (on Gisele, no less) in the current Versace ad campaign are not in fact Louboutins. 

Spring 2008 Versace ads

Presumably M. Louboutin has already taken appropriate legal action -- and the disapprobation of the fashion blogosphere will do the rest.  But perhaps he should throw a few Medusa heads into his next collection for good measure? 

Thanks to the elegant and erudite Clare Sauro for sending the Fashion Week Daily link!

January 25, 2008

Camera Tricks: Volvo Copies Karl Lagerfeld

Not so long ago, Volvo was all about safety.  Not anymore -- at least when it comes to the automobile company's advertising.

Volvo, capitalizing on Karl Lagerfeld's reputation as a photographer as well as a designer, decided to copy him.  Not once, but (by my count) 17 times, for a Swiss ad campaign.   

Swiss Volvo ad

Apparently the ad agency was counting on Karl's sense of humor and on interviews in which he'd challenged others to copy him.  It seems that the the designer's words were not meant to be taken at face value, however, and that he takes his rights of publicity seriously.  Lagerfeld, who has worked with BMW and Audi, commented after learning of the campaign, "It's not the chicest car I am promoting — without knowing I did it.

The Karl clones will not be making a repeat appearance.

January 16, 2008

Vegan Values

Remember when pleather was just cheap?  Now it's morally superior -- at least in vegan circles. 

But does that mean that would-be designers who espouse a philosophy of respect for animal life, eschewing the use of leather, wool, silk, feathers, and of course fur, should get a free pass when it comes to respect for other designers' creations?  In other words, are knockoffs OK just because they're vegan? 

On the one hand, vegan design pirates might argue that they're addressing a market failure by providing these goods.  Moreover, the claims might continue, there's little effect on creative designers, since diehard animal rights folks wouldn't buy original designs made out of so-called flesh products anyway. 

On the other hand, absent the moral veneer, this argument is little different from that of a design pirate who excuses copying by noting that the knockoffs are less expensive, or come in different colors, or are available in more sizes.  That's fine -- but the same result could be achieved by paying a licensing fee to the original designer and acknowledging the creative effort and expense that went into the successful design in the first place. 

In addition, the argument that no harm results from the copying assumes that there's an absolute divide in the market, and that only vegans buy non-animal products while everyone else will flock to the (usually more expensive) original.  Not likely.  Futhermore, many designers would prefer to retain control over their designs -- maybe that bag wasn't intended to be manufactured in puce.  Or pleather. 

The debate is not an abstract one.  Among the most recent entries in the realm of non-flesh fashion is Natalie Portman's line for Te Casan.  Like other celeb "designer" lines, this one appears to consist mostly of thing that are already in the alleged creator's closet -- or, in Portman's case, shoes that would be in her closet were it not for her commitment to the cause. 

Unlike in other, similar instances of copying,  the nominal designer in question appears to have limited her vegan versions to things that are more or less part of the public domain, even if they've been recently popularized by others.  Yes, there are the elasticized ballet flats, the ankle-strap sandals, and -- featured on Portman herself -- the patent leather Mary Jane pumps:

Natalie Portman for Te Casan

Christian Louboutin Eventa Mary Janes (left) and Natalie Portman for Te Casan Pippa

In other words, even in a jurisdiction where fashion designs were protected, choices like these wouldn't necessarily be illegal, since the styles are fairly common.  Ethical, especially in cases of more literal copying, is a less flattering question.  And creative is not even worth asking.

Our next dilemma:  How will vegan design pirates justify sinking their teeth into designers from their own tribe

January 13, 2008

Happy New Year to Christian Louboutin!

It's official:  Counterfeit Chic readers who have been following the saga of Christian Louboutin's signature red soles will wish to congratulate the maestro on his U.S. trademark, which issued on January 1. 

And speaking of trademarks, will the blue-soled line of CL bridal shoes be next?   

Related posts:   The Manolo's Guide to Holiday (Photo)ShoppingMad(den) About Louboutin, BMW Driving Shoes, Dear M. Louboutin:  Oh...Deer! Wants Your SoleZipping AlongLawyering Up Louboutin, Piracy by Prada?!Seeing Red

January 06, 2008

Out of Africa

Fashion designers make no secret of ransacking the world's closets in search of inspiration.   The world, however, isn't always thrilled to see someone else in its favorite dresses.

Last month the Independent reported that British designer Matthew Williamson had provoked the ire of some Ethiopians with two Spring 2008 designs that resemble traditional dresses.  In the words of Abdurazak Omer of the Intellectual Property Office in Addis Ababa:

We are very unhappy with the actions of Mr. Williamson.  These are the dresses of our mothers and grandmothers. They symbolise our identity, faith and national pride. Nobody has the right to claim these designs as their own.

Photos via Sassybella.com

Williamson, whose colorful designs appear under the Pucci label as well as his own, has frequently turned to India and more recently to Native American designs in his collections.  In response to the controversy, a spokeperson noted:

In presenting his spring/summer 2008 collection Matthew Williamson strived to gain recognition and admiration for not only the traditional dress of the Ethiopian people, but also other African communities whose beautiful traditional techniques are also evident in the show. 

I've argued elsewhere -- and as recently as yesterday at a panel chaired by Prof. Sonia Kayal at the AALS annual conference -- that attribution to a source community is often sufficient to avoid or at least mitigate charges of unauthorized cultural appropriation.  Williamson's statement to the press by proxy is certainly a step in the right direction.  But such acknowlegement is usually more effective if it occurs before the fact, not after.  (In fairness to Williamson, I haven't read his program notes -- but then again, in the excitement over an opening act by Prince, most of the attendees at the show probably didn't read them either.) 

Of course, it never hurts to ensure in advance that specific allusion to traditional designs won't be offensive.   Remember Karl Lagerfeld's inadvertent embroidery of verses from the Koran on a Chanel bustier?  Or Jean-Paul Gaultier's Hasidic-inspired collection?  Not good for public relations in either case. 

Perhaps Williamson will adopt the suggestion of the Independent reporter and show his African-inspired designs on African models next time.  Or even donate a portion of his profits to Ethiopian designers, an idea that would no doubt please Prof. K.J. Greene, who has argued for reparations to correct past instances of uncompensated copying of African-American music. 

But one thing's for sure:  Williamson won't be seeking protection for his own designs from the Ethiopian Intellectual Property Office any time soon.

December 08, 2007

Free Fake with Purchase

"You want a fake with that?" 

Color cosmetics are showing uncharacteristically strong sales this holiday season -- with a little help from a knockoff handbag, at Lord & Taylor at least.  The Bag Chick caught the venerable department store, recently sold to real estate equity investors, advertising what looks suspiciously like a Yves Saint Laurent Downtown bag (left) as a free gift with purchase.  Closer inspection proved that not only was the promo bag a knockoff -- note the absence of buckle tabs and the somewhat different proportions and hardware, even more apparent if you head over to the Bag Chick's post at In My Bag for an enlarged view -- but that no actual YSL cosmetic samples were included in the promotion. 

YSL Downtown medium patent ($1395) and Lord & Taylor gift with $85 purchase

This isn't the first time that the Downtown has gone downmarket.  And legally speaking, there's typically nothing that YSL can do about it -- unless a copyist has taken not only the design but also the YSL logo without authorization.  The Bag Chick's initial response, however, is evidence that the Downtown design alone has sufficient secondary meaning to qualify as protected trade dress, since the mere image evoked YSL in her mind. 

Memo to the Gucci Group's lawyers:  If you decide to take action against L&T, send the lady a lip gloss -- ideally tucked inside a real lipstick red Downtown bag.  She's earned it!

November 04, 2007

Counterfeit Chic's 2nd-Favorite Oxymoron

Original Fake does it again -- this time with signature-X shoes that look as if they might be worn by its bizarre action figures. 

Is the consumer appeal "original" or "fake"?  Or perhaps both, in a strategy that calls to mind countercultural conformity?  Then again, maybe they're just cute slippers aiming for an edge. 

Many thanks to Ben Barren for posting the ad!