Double Vision
At a recent conference, luxury brand executives focused on China's market potential -- and on its production of counterfeits. Patrizio di Marco, president and CEO of Bottega Veneta, offered this description of the issue of exclusive products faced with a proliferation of copies:
[Counterfeiting] is bad in terms of inflation -- visual inflation in the market.
Inflation -- interesting analogy. Same dollar (status good) buys less (prestige). Better send in the troops.
