Selling "La Dolce Vita"
Today's WWD reports that after several difficult years, the Italian fashion industry is seeing a financial turnaround. According to Mario Boselli, president of the Camera Nazionale della Moda Italiana (Italy's CFDA):
Italian designers know that it is not enough to sell fashion and that we must export a way of life -- a concept no one can copy.
And some items may even be wash and wear.
Comments
Great news! I've been searching for the right thing to wear when I go splashing about in fountains.
Posted by: annulla | August 29, 2006 03:09 PM